The Blu-ray Disc Academy was established under the aegis of the MEDIA-TECH Association and with the support of the Blu-ray Disc Association to showcase the creative aspect of the Blu-ray format and how it can turn into business opportunities.

Through its Forum, the Blu-ray Disc Academy is specifically designed to bring together the creative community and business/marketing professionals from across Europe to share experiences in turning content into profit.

Co-located with the MEDIA-TECH Global Expo and Summit, this new event will take place on 19 May 2010 in Frankfurt, Germany. This one-day seminar will have sessions that cover content creation with an emphasis on advance interactive features and how these can unlock market opportunities.  The unique component of this forum will be the state-of-the-art live demonstrations from pioneering production companies.

The Forum Director, Swiss-born Jean-Luc Renaud has been involved in the film, TV and new media industries for over 25 years. Jean-Luc graduated from the University of Geneva (MA) and Michigan State University (PhD). He then spent a year at the European Institute for the Media in Manchester where he co-authored The Future of the European Audiovisual Industry. He then joined Logica, the UK's largest independent IT company. There he worked on broadcast/media technology assignments and took an active part in Europe’s debate on advanced TV standard, digital television and video delivery networks. In 1991, he set up Globalcom Ltd, where he developed the company's publishing activities..

In 1997, he launched DVD-Intelligence, a newsletter that became the premier industry website www.dvd-intelligence.com. The company also produces the annual DVD and Beyond magazine. In 2004, a BAFTA member, Jean-Luc started the annual Film-to-DVD conference.